I AM WHO I AM: Exodus 3:1-15

Now Moses was tending the flock of Jethro his father-in-law, the priest of Midian, and he led the flock to the far side of the wilderness and came to Horeb, the mountain of God.

Forty years had passed. The prince of Egypt was now a shepherd in Midian. The far side of the wilderness—remote, desolate, forgotten. Moses had fled Egypt after killing an Egyptian, and now he tended sheep in obscurity.

Horeb—the mountain of God. Moses didn't know it yet, but he was standing on holy ground.

There the angel of the Lord appeared to him in flames of fire from within a bush. Moses saw that though the bush was on fire it did not burn up.